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Advertising is Changing Forever

With OTT services on the rise, the advertising environment is changing forever. As Impression based buying takes advertisers away from the traditional TV ratings, here are some tips to help navigate the ever-evolving digital media landscape.   ...

Trends in Broadcasting for 2020

Local television has been on the back burner for many years now but with geo-targeting, holistic delivery measurements, and digital advertising 2020 could mean a new age for broadcast television technology. With the digital era on the rise, it would only make sense to...

Audio Over IP Might be Closer Than You Think

As more and more broadcast facilities incorporate IP networks, audio counsels are being forced to evolve. New industry standards are making it possible to have audio counsels without faders, without an operator, or even without being in the same location. ...

NextGen TV Showcased at CES 2020

The ATSC 3.0 powered NextGen TV system was a hot ticket item at this year’s CES. Several NextGen TV Products were debuted to coincide with the broadcaster rollout of NextGen TV Services that will include all major U.S. markets by the end of the year. ...

CES 2020: What You Need to Know

The Consumer Electronic Show is in full swing this week in Las Vegas, and here are the leading stories. With over 4,500 exhibiting companies from all corners of the tech world, some faces were expected, others were not. ...